Agenda

[Registration & Networking]
Grab your conference passes & coffee. It’s gonna be a long day!

[Presentation]
Everyone’s jumping the cross border expansion bandwagon. Are you?

Speaker: Yusnee Rahmat Yusof, Director of ASEAN Centre of Entrepreneurship (ACE)

[Quick Refresh]
Take a break and some coffee sip

[Presentation]
eCommerce Strategy 2019: Scaling in the niche market

Speaker: C.Y. Phang, Co-founder, Cytron

[Presentation]
Shifting the B2B customer from offline to online – the What, Why and How

Speaker: Lennise Ng, CEO of Dropee

Lunch & Networking
Eat all you can for this long day. Don’t forget to visit the exhibitors & exchange cards!

[Presentation]
Experimenting with payments to capture mobile-first consumers

Speaker: Anil Thontepu, Product Lead, Kaodim

Lucky Draw
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[Presentation]
Let’s play shopping – Why use gamification to build your brand?

Speaker: Edwin Wang, Founder, Signature Market

[Presentation]
Top marketing challenges faced by business in Malaysia & how we overcame them

Speaker: Xin-ci, Head of Marketing, StoreHub

[Presentation]
The importance of data in your customer’s journey

Speaker: Jan Wong, Founder & Online Strategist, OpenMinds

[Fire Drill]
The best marketing automation tools to transform your business – And why must invest in it.
Adoption of automation technology is increasing at an absolutely astounding rate. Like most technology, marketing automation is constantly evolving. This panel will give you an insight of the tools that marketers should leverage to drive transaction and generate more revenue

Moderator:
Christopher Lowe, Senior Account Manager, Insider

Panelists:
1) Stanley Lim, Head of Platform Solutions, Google Malaysia
2) Chan Kin Peng, Founding Partner, Kasatria Technologies
3) Prasana William. Marketing Manager Asia, Hubspot
4) Minos Loh, CEO/Founder, MAMIC Solutions

End of Conference

[Workshop]
Building the perfect journey: How to drive greater ROI across all your touch points with personalized customers’ journey
Join in this discussion to learn how to leverage the power of a unified data layer to create experiences across channels and the best practices for connecting all touchpoints to create smoother, high-converting experiences

Speaker: Christopher Lowe, Senior Account Manager, Insider

[Quick Refresh]
Take a break and some coffee sip

[Workshop]
Blockchain for eCommerce : Business process automation using Tezos smart-contract platform
The benefits of blockchain for the e-commerce and retail industries are extensive. In this workshop, we will review some basic concepts of blockchain and business process automation and consider different use cases of blockchain for e-commerce and retail. This workshop will also emphasise on how blockchain can be a solution for specific challenges of e-commerce like online transaction processing, loyalty management, supply chain and data collection, as well as the benefits of the Tezos smart-contract platform.

Speaker: Diego Olivier Fernandez Pons, Scientific Advisor, Tezos Southeast Asia

[Workshop]
Growing your micro online business to the next level

Speaker: Zakwan Sharif, Head of Accounts, Billplz

[Workshop]
Shifting Manual Delivery Solution To Online At Ease
Learn how to leverage the power of online delivery booking platform via EasyParcel to create time saving experience across marketplace channels and the best tools to create high customer satisfaction.

Speaker: Noorjana Najwa binti Mohamad Nazriri, Internet Marketing Executive. EasyParcel

Lucky Draw
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[Workshop]
Hyper-Personalization strategies Conversion Optimization

How to take advantage of data to match supply with demand
a) How to define a customer profile
b) Map customer profiles with suitable solutions
c) How to prepare dynamic creatives ready for personalization
d) Adapting the experience, across multiple touchpoints
e) Take advantage of live data sources for highly relevant experiences
f) How to prove that personalization is able to drive an uplift in your business outcome

Speaker: Chan Kin Peng, Founding Partner, Kasatria Technologies

[Workshop]
Powerful Email Marketing

Learn how to build an inbound email marketing strategy that grows your business by writing email headlines that begs to be opened by your subscribers, run the whole email campaign on Autopilot and increase profit with email list together with retail promotion.

Speaker: Charles Gregory, CEO, Digital Marketing Consultancy Sdn. Bhd. // President, Digital Marketing Professional Certification

End of Workshop